CatalogDigital Marketing
Digital MarketingFoundation
Social Content Studio
Plan a month of posts for a small brand: one audience, a repeatable format, and captions that say something specific.
- Length
- 4 weeks
- Lessons
- 15
- Exam
- 40 min
- Pass mark
- 70%
What you learn
- Write a content promise that is narrower than 'grow awareness'
- Draft posts for a product, a proof point, and a question from customers
- Cut a caption that buries the point under hashtags
- Read basic post results and decide what to repeat next week
What the exam covers
- Build a two-week calendar for a given product and audience
- Rewrite three captions so each has one job
- Explain which of two sample posts you would repeat, using the numbers provided
Certificate
Certificate in Social Content
Awarded by Skillvane when you pass. It can help you get hired. It is not a government accreditation and it does not promise employment.
Jobs this prepares you for
- Social media coordinator
- Content assistant
- Community associate
These are the kinds of roles where the skill is used. Passing does not guarantee an interview or an offer.
Before you enrol
More in Digital Marketing
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Plan, write, and read the results of a short email series for people who already know the brand.
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Learn the working mix of a junior marketer: email, social, search content, and a report that says what you would do next.
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