CatalogDigital Marketing
Digital MarketingPractitioner
Email Campaign Craft
Plan, write, and read the results of a short email series for people who already know the brand.
- Length
- 5 weeks
- Lessons
- 18
- Exam
- 50 min
- Pass mark
- 70%
What you learn
- Segment a list by what someone did, not by a vague persona name
- Write a subject line and first line that match the offer
- Build a three-email sequence with one ask per message
- Read open, click, and unsubscribe numbers without overclaiming
What the exam covers
- Choose a segment for a given offer and defend the choice
- Write the three emails, including a plain-text version of the first
- Interpret a sample report and name the next test
Certificate
Certificate in Email Marketing
Awarded by Skillvane when you pass. It can help you get hired. It is not a government accreditation and it does not promise employment.
Jobs this prepares you for
- Email marketing specialist
- CRM coordinator
- Lifecycle associate
These are the kinds of roles where the skill is used. Passing does not guarantee an interview or an offer.
Before you enrol
More in Digital Marketing
Digital Marketing
Social Content Studio
Plan a month of posts for a small brand: one audience, a repeatable format, and captions that say something specific.
- 15 lessons
- 4 weeks
- Certificate
€99
Exam + 1 retake included
Digital Marketing
Digital Marketing Career Track
Learn the working mix of a junior marketer: email, social, search content, and a report that says what you would do next.
- 42 lessons
- 12 weeks
- Certificate
€219
Exam + 1 retake included